About

TANIA MAZZOLENI

Creativity wants courage” (H. Matisse)

Daughter of a painter and illustrator, Tania Mazzoleni was born and raised among fantastic characters, hyper-realistic images and comics that have nourished her imagination and creativity.
Journalist, Trend Setter, Talent scout that insiders has defined as a contemporary Alice.
She has conceived and created a concept store to promote new talent, MAD Zone®, defined by the press “the contemporary heir of the unforgettable format launched by Fiorucci”.
Graduated in Modern Literature, Tania undertakes different professional paths thanks to her various interests and to a character, that brings her closer to the world of art and fashion. In the summer of 2009, she created and produced a line of women’s clothing inspired by the ’70s and the concept of “one piece” with a predilection for long dresses.
Since 2013, she has been involved in the development of her MAD Zone® project in which, thanks to her passion for research, she has succeeded in giving space to emerging designers, artists and designers, creating an unconventional store first in Rome and then in Milan, in Via Brera. She is the founder of the Alice in the box Format, where she managed to bring together all the experiences, offering third parties useful services to create her own fashion concept.

SARA DIGIOVANNI

Tomorrow is another day”

After the artistic studies, the Institute of Art before and the Academy of Brera then, Sara enters the world of fashion when she is just twenty, becoming part of the style office of Colmar just before graduation. A series of work experiences at leading brands – from Versace to Fureco, Fixdesign, Fiat, Spyder Active Sport, Purotatto, Pistolesi, Giorgio Kauten, Factory Fashion – allows her to acquire the know-how necessary for the creation and the development of the graphics for the collections. Subsequently, thanks to the collaboration with the DuPont Group and Riini Van Vonderen, she refines her research capacity and attention to the trends. Returning to the first love, her art expresses itself as a synthesis of all the experiences gained in fashion. Her canvases are the result of the union between technological innovation, a skillful mix of different artistic techniques, thought and dexterity linked by a strong pop imprint in colors and contents. Her ironic, surreal, visionary and often conceptual works attracted the attention of authoritative art critics who were able to appreciate her style during the various personal and collective exhibitions of recent years.